Two papers
Same agency, weeks apart. The same Elementor. Two identities with nothing in common — on purpose. The "before" of each one is on archive.org.
- brief
- Login details and two adjectives: "modern and pretty". No web design, no guide, no design.
- call · dover
- The voice was already paranoid parody. So direct it straight: the more convinced the design, the funnier the text.
- call · clute
- No color to inherit. Teal instead of every newspaper's navy, and far from Dover on purpose: two clients of one agency cannot converge.
- shipped
- Identity, visual system and the site running. Twice, without repeating a single decision.